There is a registered gTLD that is specific to your niche—.bags, .america, .restaurants—a domain that allows your business to be searched easily on the internet.
The market intelligence team has conducted an extensive research on your niche market, identified the search patterns and communicated it with the SEO, leading to a highly optimized website.
Your e-commerce store is shelved with the products and services that your customers need.
Your website also has a stack of neatly written blogs and articles to supplement information about the products that you are selling.
Yet, despite all this, you are struggling to convert the traffic to your website into your customers…
What seems to be missing from the perfectly structured e-commerce website?
A live chat software. And this is how it can help your business.
Live Chat Software—Why Your Business Needs It?
It Offers Improved Customer Support
There are plenty of ecommerce websites on the internet. Each has myriad of pages and in every page there is loads of information to facilitate the queries of the customers. Add the elements to the online marketing equation and you realize the output does not always equal increased penetration.
The customers of today look for instant solution to their problems.
If they don’t find the answer to the question they are looking for they will move to another facilitator that can address their needs and queries promptly.
This is where a live chat software can help a business. By offering instant precise information that your customer is looking for, you can offer improved round the clock customer support to your visitors.
It Reinforces the Efforts of Your Marketing and Sales Team
Not every visitor coming to your website has been nurtured from prospect to lead.
Not every visitor coming to your website has been nurtured from lead to customer.
Their requirements are different and their needs are different.
Customers need tailored content and tailored guidance to help them progress through their sales journey.
You cannot furnish a marketing content to a visitor who is already further down the sales journey. Similarly, you cannot talk about promotions with a visitor who is still at the prospect stage.
And your static, non adaptable website is exactly doing that. It is not intelligent enough to direct visitors to the tailored content that they need.
Again, a live chat software can help you out in that respect. By connecting your visitors to a marketing or sales representative you can provide the exact information that the customer needs.
It Helps to Improve Agent Efficiency
Your customer support representative or a sales executive can only engage with one client at a time over the phone. Until the client is fully facilitated, other customers have to wait in the queue for their calls to be answered. Even if the employee manages to answer multiple calls simultaneously, the interaction can prove to be strenuous and confusing.
A live chat software completely changes that.
With a live chat software, an agent can hop between different conversations conveniently and facilitate customers efficiently. Plus, since the agents can keep track of the conversation record, they can avoid getting lost in multiple interactions. Some live chat solutions also offer integrated virtual assistant support to further maximize customer interactions without increasing the load on employees.
A live chat software can help you reinforce your marketing, sales and customer support strategy. It is easy to integrate and convenient to use. So, are you ready to say hello to your customer needs and queries?