It takes just 7 seconds for users to click away from a website if they don’t find the information they need. If a website fails to address users concerns, capture their interest, and compel them to share their experience with others, it won’t rank high in SERPS. When you are creating an eCommerce website, there are several features you need to take into account including the website widgets.
These small building blocks are designed to perform different functions on a website and are located inconspicuously on sidebars and footers. As help desk software support, their function is to provide form, content, and function to sites that can make user interaction easier and provide them easy access to site features.
The following are important website widgets your should have on your eCommerce site.
Widgets For Email Marketing
If your business is just starting out, marketing it can help you extend its reach faster and on a larger scale. Third party widgets can aid in this. Simple ones such as MailChimp can help you create an email marketing campaign to reach your target consumers. You can also create a custom signup form that is unique to your services and products you offer.
In other words, email marketing widgets can aid eCommerce entrepreneurs in managing email campaigns from a single source.
Create Personalized Forms
There are certain website widgets that can aid you in creating custom forms for your users. For example, if you want to collect data that can help you determine what most of your target customers prefer, you can create a survey to that effect and place it in your website.
This is a better alternative and less time consuming than asking each customer through help desk software support. Users are more willing to provide the information you need if they can do so anonymously.
Product Reviews And Categories
Once users buy and use your products, asking them for reviews regarding the service can give your website credibility. Rather than displaying them on a single page, installing website widgets that can display them randomly across the website is a smarter solution. Potential customers usually trust third party reviews more than ones the customer service posts itself.
A website that has poor navigation is at constant risk of putting off users. Installing website widgets that can display main categories can point them in the right direction. However, displaying too many can backfire. The key is to ensure that website visitors are not overwhelmed and can navigate their way through each page easily. The experience they have will have an impact on your bottom line.
Choosing the Right Website Widgets
The bottom line is each widget you choose should have a specific purpose on the website. Besides enhancing user experience, they should guide them to complete specific goals such as completing orders, filling shopping carts, filling out their details, providing credit card details for purchases, and completing surveys that can help you in improving your customer service.
Learn more about widgets and other essential site plugins at HelpOnClick today!