In today’s crowded and increasingly competitive markets, a company needs to go the extra mile to attract the attention of the customers. The fact is that whenever customers want to purchase a product or service, they have the option of choosing between two or more vendors who offer somewhat similar prices, delivery, and payment options.
Companies are increasingly going global. Most competitive brands do not just set their sights on local markets but multiple international markets. As a result, interacting with customers of different cultural backgrounds has become a part of the customer agents’ job.
Website support chat is an extremely cost-effective customer service channel. Using online customer chat can result in significant cost savings for a company. According to a survey by Forrester, around 44 percent of customers have stated that getting answers from a live chat agent was the most important factor in making a purchase.
Brand evangelists can be your most powerful marketing tool. They can reinforce your brand message, create a positive perception of your brand, and bolster your efforts to reach the customers. Brand evangelism represents the willingness of your customers to promote your brand by showing appreciation for your product or services.
A lot of buzzwords surround customer service and it can be difficult to keep up. Two abbreviations that often confuse people are UX and CX. Continue to read our blog to find out more about UX, CX, and live website chat integration.
Co-browsing is the latest buzzword in customer service. The term simply means navigation of the same webpage by two or more people simultaneously. While the concept is simple, its potential implication in improving customer service is huge. Co-browsing results in a visual connection that helps in better serving the customer.
The importance of providing real time customer service today cannot be emphasized enough. With real time customer service via a live chat plugin, the companies will be able to satisfy the customer expectation and make them loyal customers. Here are five benefits that can help you to realize the importance of offering real time customer service.
Companies should not overlook improving existing customer value in their quest to improve market share. Statistics show that the probability of selling something to existing customers is about 70 percent while it’s only 20 percent for new prospects. And one of the best ways to sell to current customers is through upselling.
Attracting prospects through effective lead generation is important for a business to flourish. Businesses who nurture leads are able to make 50 percent more sales at around 33 percent fewer costs. One effective way that can help you to grow leads without spending a fortune is investing in a live chat system.
Every online business needs to know about their customers. It’s important to understand where the customers are coming from and which keywords they use to visit the site. Also, the business owner must know what pages are not capturing the attention of the online users. All this information can be gathered using Google Analytics.
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