How You Can Optimize Your Business’s Website

If you’re a store owner or a business owner, your website is the platform that maintains your store’s presence online. The internet is a massively powerful tool where interaction between entities knows no limits. You should therefore learn how to optimize business website.

The average user will browse from tab to tab searching for what they’re looking for. Because the internet allows you to move around rapidly, switching from one tab to the other, the impatience amongst internet users has increased. The ultimate online shopper mantra is ‘if you can’t find it soon enough, look elsewhere’.

optimize business website

Recognizing the exact shifting point where a visitor on your website loses interest and leaves is crucial. The key is to optimize your website to provide the visitor with the information they’re looking for right away before they turn elsewhere. A live chat feature that lets you interact with your website’s visitor to rapidly respond to their questions, is one way to optimize your website and help convert them into customers!

Did you know that 63% of customers say that they are more likely to return to a website that offers live chat as compared to one that doesn’t? Learn more about how to optimize business website with HelpOnClick here.

Benefits you Get When You Optimize Business Website

Much Better Alternative Than Phone Support

If you’re a business who wants to extend its reach deeper into their pool of customers, then having a live chat feature on your website is a much more economical option as opposed to the traditional phone support which costs much more with hourly costs and toll charges.

Additionally, the live chat option will also improve productivity because your representative will be able to chat with more than one visitor simultaneously!

Increase In Sales

Some studies show that live chat can optimize your website to effectively increase the number of sales you see each day. The leverage that live chat feature grants businesses stems from its ability to increase conversion by at least 20%. Moreover, the return on investment rate that a sales team can receive from the live chat feature can go as high as 300%. It’s only commonsensical, as what all customers want at the end of the day is instant access to the support or sales staff to cater their needs.

Customer Satisfaction

The eDigital Customer Service Benchmark survey of 2000 consumers shows that live chat can produce the highest level of customer satisfaction at around 73%. Whereas the customer support level for email and traditional phone support lies at 61% and 44%, respectively.

Customers feel the least hesitant working with you once you’ve proved instantaneous, seamless, and supportive operations. Companies are starting to realize the potential of live chat feature in making the customer feel like a company’s always there for them when they need something or have a problem.

Competitive Edge

Live chat is not exactly in widespread use. In fact, some of the top retailers today don’t even have a live chat feature incorporated in their website, and hence miss out on a lucrative opportunity to optimize business website in their customer service. Reach out to our team to learn more about how optimizing your website with live chat can help.