A lot of businesses are using live chat to attract leads and turn them into loyal customers. Online chat can be a vital component of your inbound marketing efforts. A report by the American Marketing Association has found that online customer support through live chat resulted in a 305 percent increase in return on investment. Live chat will help answer questions and remove buyer hesitation. Offering customers online chat support makes them three times more likely to buy from the site.
Online chat provides the perfect platform for companies to address concerns and provide immediate answers. They can help both B2B and B2C companies create a satisfying b2b customer experience and increase conversion rates. In this post, you will learn about how companies can use live chat support software to improve their Inbound marketing, win the trust of business customers and make them repeat-clients.
1. Influence Decision Making
Businesses are extra careful when it comes to making a purchase, because they want a complete understanding of the product before adding another expense to their budget. Live chat agents can make the process of shopping easier for business leaders and can build buyer confidence by providing all the information about a product or service.
The online chat support agents can move the customer from the awareness stage to the buyer stage. Having a person to answer all queries can result in increased trust and improved conversion rates, all with the help of a tremendous b2b customer service experience.
2. Increase Product Awareness
Online chat agents can present professionally crafted content to users to make the decision-making process more comfortable for them. The fact is that product awareness is the first step of an effective inbound marketing strategy, and providing the relevant data and evidence will simplify the purchase decision and bring the other party a notch closer to making the monetary commitment
3. Accelerate the Sales Cycle
Business markets have lengthy sales cycles, but offering live chat support can expedite these processes. When decision-makers have all the required information at their fingertips, they will be more likely to make a purchase now rather than later. Live chat agents can inform business customers about warranty, discounts, rebates and free shipping. In today’s world, where speed and convenience are extremely important values for customers (whether businesses or the individual buyer), even a slight delay on getting the requested information to the potential customer can turn them away and to a competitor who has the needed information ready-at-hand.
4. Handle More Business Customers
With live chat through the b2b customer experience, you can potentially handle five or more customers at the same time. There is generally no limit to the number of clients that you can chat with at any given time, so your customers will not be kept waiting to receive a response. This process will associate your business brand with responsive service and build trust among your target audience.