Engage Customers Using Color Theory

Color is the most powerful branding tool, that greatly affects website conversion. Customizable design is a must for any software, including live chat tools. In the first place it means the ability to choose color schemes, because live chat widget design should correspond to your website design. Let’s have a look at the psychology of color and its influence on online sales.

Researchers have found that there is no single best color for conversions. A principle known as “Isolation effect” states that an item that “stands out like a sore thumb” is more likely to be remembered. While a large majority of consumers prefer color patterns with similar hues, they favor palettes with a highly contrasting accent color.

Consider this example of a boost in conversions due to a change in button color: 

psychology color marketing

The button change to red boosted conversion by 21 percent, but that does not mean that red holds same sort of magic power to get people to take action.

Take a closer look at the image: It’s obvious that the rest of the page is geared toward a green palette, which means a green call to action simply blends in with the surroundings. Red, meanwhile, provides a stark visual contrast (and is a complementary color to green).

Color tips that may improve your conversions.

  1. Women don’t like grey, orange and brown. They like blue, purple and green. In a survey on color and gender, 35% of women said blue was their favorite color, followed by purple (23%) and green (14%). 33% of women confessed that orange was their least favorite color, followed by brown (33%) and gray (17%).
  2. Men don’t like purple, orange and brown. Men like blue, green and black. These colors are traditionally associated with maleness.
  3. Use blue in order to cultivate user’s trust. Both men and women like blue, and it is one of the most used colors. The color of trust, peace, order and loyalty.
  4. Yellow is for warnings, but some color psychologists declare yellow to be the color of happiness. Brands use yellow to show that they are fun and friendly.Color Emotion Guide
  5. Green is ideal for environmental and outdoor products. If the focus of your website has anything to do with nature, environment, organic, or outdoor, green should be your color of choice. Green also is a good call to action color, especially when used in combination with the “Isolation effect”.
  6. Orange is a fun color that can create a sense of haste or impulse. The color suggests urgency, which makes the message more noticeable and actionable. Sometimes, orange is interpreted as “cheap.”
  7. Black adds a sense of luxury and value. If you are selling high-value luxury consumer items on your website, black probably would be a good choice.
  8. Use bright primary colors for your call to action. In strict testing environments, the highest-converting colors for calls to action are bright primary and secondary colors – red, green, orange, yellow. Darker colors like black, dark gray, brown, or purple have very low conversion rates. Brighter ones have higher conversion rates.

There are no strict rules for using colors, but you may still consider them while choosing colors for your website.

Sources: http://www.entrepreneur.com/article/232741 

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