Life is full of surprises. No matter how well you are prepared, there’s always something that can go wrong. And you cannot even imagine what it will be. Given that Murphy’s law is a powerful thing, to be perfectly prepared, you need to be prepared for the worst.
Abandoned cart emails are a great tool to increase online conversion rates. These emails can be sent to customers to remind them about abandoned online shopping purchases, and bring them back to the site. Research has shown that using abandoned cart emails improve revenues from 8 percent to 20 percent.
Customer personas are generalized representations of ideal customers. They help customer service and sales personnel understand customers. Customer personnel use personas to help personalize the service according to the tastes of target customers.
Customer Lifetime Value (CLV) is a critical measure of business success. The metric refers to the value contributed by an average customer over a lifetime, and a relevant measure for almost any type of business. In this post, you will learn how CLV is calculated and also what action you can take to improve this critical metric.
A lot of businesses are using live chat to attract leads and turn them into loyal customers. Online chat can be a vital component of your inbound marketing efforts. A report by the American Marketing Association has found that online customer support through live chat resulted in a 305 percent increase in return on investment.
Over the past few decades, our society’s dependence on technology increased exponentially. Gone are the days when phone and face-to-face interactions were the only points of contact with customers. Today, there are a lot of channels through which businesses can cost-effectively serve clients.
Online customer service is the main avenue for providing an enhanced customer service experience. Services such as website chat integration and social media support are essential for improved customer service.
Customer surveys can be used to find out what has and hasn’t worked well for your customers. These questionnaires can be used to find out whether customers are satisfied overall with products and services offered by the company.
Exceptional customer service is not optional anymore. You need to go the extra mile to delight clients and prospective leads through customer service via social media. One of the most popular platforms that can help in delighting customers is Facebook, with about 2.2 billion active users all over the world, companies cannot ignore Facebook.
Most companies have two main departments — profit centers and cost centers. Customer service is often categorized as a cost center since business owners presume that it doesn’t bring any cash to the table.
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