Many businesses are not a fan of chat services for website customer support. The general thinking is that if they are offering email as well as phone service, getting chat services might be an unwarranted expenditure. However, live chat and customer chat services are quickly becoming a popular feature.
The reason behind its popularity is associated with the fact that more customers prefer this option. As a direct mode of communication with the business, consumers enjoy the one-on-one attention and are more likely to return to businesses that offer them this feature. Even the businesses with the smallest budgets are opting for chat services because among the different benefits it offers, it also saves you money. How? Let’s take a closer look at it here.
Businesses spend hundreds of thousands each year, trying to create engagement with their customers. While interactive content has its own place in the heart of consumers, chat service for website customer support is quickly making a similar impact. Engagement through live chat has definitely gone up and more consumers love the real time results they are given.
Faster resolution also plays a role in improving customer relationships. Around 42% of all consumers prefer using live chat. Similarly, they are more likely to avoid businesses that don’t offer this feature. Around 77% of users say that they will not work with a business that does not offer chat services for their consumers.
Operating Costs are Reduced
Setting up customer support services can be costly, whether it’s email or phone based. However, if you are setting up chat services for customer support services, you will find that it is extremely inexpensive and does not have any expensive operating or overhead costs. In fact, setting up this option is not only inexpensive, but it is also quick and free of any hassles.
Many businesses have found that live chat costs less than phone services to set up and maintain. In fact, there are few, if any, recurring costs to deal with. The higher consumer satisfaction ratio and the fact that younger customers love this feature are just additional benefits. This is due to the fact that as the marketplace is changing, millennials and Gen Z are becoming the dominant target market, and they love the ease of use that live chat offers.
One of the simplest ways that you earn more and save more is with the help of live chat service for website customer support. Many shoppers like having live chat as it helps cement their decision to buy. Data shows that around 51% of consumers are more likely to be loyal or become repeat customers for companies that offer live chat support.
Similarly, the live chat option seems to impact the spending power of the consumer. 63% of all online shoppers are more likely to turn to businesses that have great chat services for website customer support.
With these facts, you can see that you will be saving more here if you opt for this feature.